Staging is an important part of getting your home ready for sale. It is not personal style, design or decoration. It is marketing strategy for selling your home.
The purpose of staging your home is to help your home look its best. But more importantly, staging is to help it appeal to as many potential buyers as possible. In a staged home the personality of the owners removed and it helps buyers see themselves in this space. Instead of them feeling like they are walking through someone else’s home. It also helps give the each space in the home a clear purpose for the buyer easily experience.
Staging your home is not just about furniture. See the list below of how to prepare for staging.
Repair and/or Replace
Repairs throughout the homes should be done leading up to staging. Things like broken cabinet doors and knobs, squeaky hinges, sticky windows, and broken screens should all be repaired before staging your house. Drippy faucets, cracks/holes in the wall, and running toilets should also be fixed. Some things you may even need to replace, like old worn carpet, broken light switches, and broken fans. Not sure if it is something you can do yourself, check out a previous blog about doing it DIY vs. using a Contractor.
A fresh coat of paint is always a great and affordable way to freshen up your home and help with the staging. We have colour suggestions for what would look best in a staged home to help with your preparation. Painting a space goes a long way, from brightening it up to making it feel even cleaner! Bright or dark colours should especially be updated with something more neutral. It is a more literal interpretation of making your home a blank canvas for potential buyers.
The next step in staging is to remove all the things you don’t need. Consider it as “preparing to move”. You can pack it away in boxes and then that is less to do before closing. Even remove items from your fridge and try to tidy up closets. If the closets are full, have the things stored in an orderly fashion.
In addition to the repairs, the home should also be cleaned very well… like, professional cleaning service clean. The best part is, there are cleaning services that you can hire to do this for you! Also, they are usually very efficient. Then, you can work on packing away some things to prepare for the staging materials to be brought in.
Staging doesn’t stop inside the house. It is important to see how the outside of your home looks. It is often the first impression a buyer has when viewing your home for the first time. In the winter, keep driveways shoveled and salted, and patio furniture stacked or stored. In the summer, spring, and fall, keep your yard free from leaves, the porch clean and tidy, flower beds weeded, and grass trimmed. It is also good practice to keep your front door clean, no matter what time of the year you are selling.
Staging can also help your home sell for more money. Eighty-five per cent of staged homes sold for 5 – 23 per cent over list price. Of sellers who invested approximately 1 per cent of your homes value into staging, 75% of them saw a return on investment of 5-15% over list price.
Moving around furniture and hanging paintings isn’t the only thing that staging includes. It is also necessary to prepare for the staging itself. It can be daunting but in the end it is worth it.
If you need referrals for cleaners, painters, or someone handy for the pre-staging let me know and I would be happy to send some referrals over to you!